1. Blind tasting to determine the spirit's quality and drinkability. Spirits that are well balanced, where their acidity, tannins and alcohol levels all work seamlessly together. That’s the quality factor. Where appropriate they will also be assessed by variety, style, region, and country. London Spirits Competition wants to celebrate spirits that are both enjoyable and easy to drink.

2. Judges will then determine the value score of the spirits based on the quality and its retail price. You don't need to be the cheapest spirit on the shelf to offer the best value for money. Far from it. A spirit may have a high price tag, but can still offer great value providing it delivers the right quality and taste for a spirit at that price point. London Spirits Competition will assess each spirit for how much value it is offering its customers.

3. The judges will then be handed the bottle or format for them to be able to assess, in detail, the design, label, and packaging and determine how well that matches up to, or complements the quality of the spirit and its price point. It is how the product is perceived when placed on the spirits shelf among thousands of other spirits. The London Spirits Competition will reward those brands that show they understand their customers, and the price category they are operating in, and have produced a design and package with the right personality to attract and keep their attention. 

4. The judges can discuss the spirit as a whole to help allocate scores in the four judging areas however each judge will give the wine its own score and the average will be taken as the final score.